Analysis of Marketing Campaign - Will.I.Am - #Willpower
Deluxe Edition - The deluxe edition of the album included 3 extra songs, for an extra $3. Most people will see that they only have to spend a little extra to get the full package, and spend the extra to get the extra songs. Again, platforms such as YouTube and iTunes give the ability to listen to the songs before purchasing them.
Font - The font of the design is consistent throughout the campaign, in order for the audience to easily identify which album/single i being promoted. In this case, a single is being promoted.
Colours - The colours used are all different depending on what the artist is going for. The first picture is gold with brown, signifying quite a rich/well off lifestyle, as these colours can connote objects of high expense (Gold watches/Leather Clothing). Even though it is a single being promoted, the single has the overall same style as the main album (orange/2nd photo). As they all have the same house style, is it easy to link them together as part of the same marketing campaign.
Twitter - Twitter has been used here to technologically converge two platforms together. When the audience sees the '#', they will automatically link this to Twitter, a huge social networking site. As the album is being directly linked to a social network, specifically with a hashtag, the artist and business can then use this feature of the social network to see what the audience has to say about the product that has been made, both positive and negative.
Font - The font of the design is consistent throughout the campaign, in order for the audience to easily identify which album/single i being promoted. In this case, a single is being promoted.
Colours - The colours used are all different depending on what the artist is going for. The first picture is gold with brown, signifying quite a rich/well off lifestyle, as these colours can connote objects of high expense (Gold watches/Leather Clothing). Even though it is a single being promoted, the single has the overall same style as the main album (orange/2nd photo). As they all have the same house style, is it easy to link them together as part of the same marketing campaign.
Twitter - Twitter has been used here to technologically converge two platforms together. When the audience sees the '#', they will automatically link this to Twitter, a huge social networking site. As the album is being directly linked to a social network, specifically with a hashtag, the artist and business can then use this feature of the social network to see what the audience has to say about the product that has been made, both positive and negative.