Stuart Hall - Reception Theory
Opinion leaders like critics, reviewers, commentators and editors help shape social trends and suggest popularity. Stuart Halls theory says that media is made and then reviewed by people within the media, and recieved by the public. Media is created by editors and they decide how it is seen by the public. This has a huge effect on the popularity of certain subjects and how they are seen by consumers. If an editor wants to portray something in a bad way, they can turn the headline around to make the celebrity/public figure seem bad, when really they could have done something positive.